Redefined Basics Infused with 'Enclothed Cognition'

Our latest collection embraces a subtle deconstruction of wardrobe essentials, resulting in a familiar yet refreshingly new silhouette. Inspired by the calming tones of nature, we bring hidden hues to the forefront, imbuing a sense of serenity into the modern wardrobe. 
Infused with the notion of "enclothed cognition," our collection aims to influence the impact of garments on the behavioural patterns of the wearer through a carefully curated selection of fabrics and designs.
 By incorporating these two concepts into our latest collection, we not only create a visually appealing aesthetic but also harness the potential of clothing to influence our thoughts, feelings, and behaviour, ultimately elevating the overall experience for the wearer."
Each garment tells a story beyond its practicality. It solves daily garment issues while enhancing the wearer's experience through seamless draping and fabric textures, creating a visceral connection between the clothing and the individual.
VIEW OUR LATEST COLLECTION
Oversized Fit Denim Jacket - Back View
JP Distress Denim Jacket - Front View Campaign Image