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SO/ Auckland x Adrion Atelier

For New Zealand Fashion Week 25, Adrion Atelier partnered with SO/ Auckland to transform the hotel’s iconic Presidential Treasury Suite into an immersive design space. This collaboration reflected a shared commitment to pushing boundaries, merging fashion, art, and hospitality in a way that felt both intimate and avant-garde.

The Adrion Atelier Suite offered guests and visitors a glimpse into the world of the label, set against a backdrop of opulence and mood. More than a showroom, it became a space for dialogue and connection, where construction and deconstruction met, and the boundaries of fashion were reimagined.

'OPAQUE BOUNDARIES' - PART 2 - ME SEEING ME!

‘ A nod to the unseen constraints being deconstructed.’

This collection explores the deconstruction of hidden rules and opaque cultural expectations—particularly those shaping self-expression, appearance, and femininity in the workplace.

Designing within these constraints allowed me to challenge and redefine them, using construction and deconstruction to reshape the silhouette while still existing within the expected boundaries. I played with curves and draped lines, merging masculine and feminine elements to create a balance that feels both new and familiar.

Each piece reflects a dialogue between structure and fluidity, honouring the power of femininity and the strength of self-expression.

Adrion Atelier x SO/ Auckland | NZFW 2025 Residency
A sincere thank you to the team at SO/ Auckland for hosting Adrion Atelier throughout New Zealand Fashion Week 2025 and for providing the space to bring this residency to life.
It was an incredible experience to present within the Treasury Suite, transforming it into a temporary showroom for the collection, private appointments, and intimate previews across the week.
Our debut at @nzfashionwk unfolds at @so_auckland — a collaboration where style, space, and story converge.
Creating an understated overstatement.
Thank you to the production team, photographers, and everyone working behind the scenes to support the presentation and ensure everything ran seamlessly throughout NZFW.
To the models, hair and makeup teams, and all collaborators who contributed to the atmosphere and execution of the residency—thank you for bringing the work to life with such care and presence.
A special thank you to my creative collaborators and close support network whose ongoing input and guidance continue to shape Adrion Atelier in meaningful ways.
Finally, thank you to everyone who visited the space during NZFW. Your time, energy, and support made the residency what it was.
Campaign Video team:
Video: @kevinkucreative

Gaffer: @wesleychangphoto

Model: @daddy4prezident

Makeup: @erikaclarkmakeup

Hair: @marydahfairy

'OPAQUE BOUNDARIES' - PART 1

Model in black fitted hybrid jacket campaign shoot
Tailored chocolate puffer jacket with sculptural darted sleeves campaign shot